Shannon Stapleton-McKinzie

Shopify's Built-in Tools: Are They Really Enough for Your Store?

Thinking about jumping into e-commerce or migrating  your current ecommerce platform? You've likely heard a lot about Shopify. It gets plenty of attention for being user-friendly and packing a punch right from the start, giving you a solid set of tools to get an online store up and running. But here’s the million-dollar question: are the features Shopify includes actually enough for what your business needs day-to-day, or will you hit a point where you need custom tweaks or extra apps to truly succeed?

What's the Deal with WebP? And Why Bother?

We all know that websites need to be quick these days. That's where WebP image format comes into the picture (pun intended!). It's a game changer for making your site faster because it tries to balance good-looking images with smaller file sizes. Created by Google, and the goal is simple: faster loading, happier visitors. You can keep those awesome photos and graphics while also making Google's algorithms smile, because Google likes fast sites.

Integrating WordPress with Retail Management Tools

Using WordPress to collect and analyze customer data further empowers businesses to optimize marketing campaigns and make informed decisions. From better inventory management to enhancing customer relations, integrating these tools provides a comprehensive approach to modern retail management. 

Is Your WordPress Site Ready for PHP 8?

PHP 8 contains the latest bug fixes and security enhancements, so it is important to make sure your site is running it. Since support for the previous version officially stopped on November 28, 2022, it could leave your site more vulnerable to attacks. 

How to Decide if a WordPress Site is Right for You

So you know you need a website, but the sheer number of choices available is overwhelming. You’ve heard about WordPress, but aren’t sure if it’s the right choice for your site.

How to Set Up Custom Messages Based on Product Category for WooCommerce

When building a WooCommerce site, part of the setup involves putting together the customer order notification emails that get sent when a purchase is made.

How to Change the Display of a Variable Product Price in a Custom Woocommerce Theme

When building a custom Woocommerce theme, you may come across some things that are tricky to implement. To further complicate matters, some of the available documentation may be lacking.

Working Effectively Remotely

The current pandemic has led to a lot more people working remotely, and many are finding it hard to adjust from a traditional office environment. I started working remotely when my wife and I decided to move back to our home state several years ago.

Mapping external domains to sites on your WordPress network without a plugin

In this tutorial, I will show you how to map external domains to sites on your WordPress network, without the use of a plugin. I have found some conflicting information on this process.

Jersey Boys still going strong

Jersey Boys continues to be a sensation, breaking records at venues across America around the world. Jersey Boys is now playing in London, Australia and New Zealand.

HeartBeat Digital

The challenge of the this project was taking on an application halfway through the development cycle. The application was suffering from severe performance issues, and we were able to track the problem down.

Symantec Reader

Symantec’s marketing department needed a way to enhance their traditional print media. Not only did they need to get their content on the user’s desktop, but they needed it to work in both on and offline modes.

New Jersey Boys Broadway site is launched

Way back in 2005, we had the privilege of working on a site for a new show that was opening on Broadway called Jersey Boys. Little did we know that the show would be going strong almost 5 years later.